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BEMAC wins national Arts and Culture Award at AMMA

BEMAC wins national Arts and Culture Award at AMMA

BEMAC took centre stage at the Sydney Opera House on December 6, when we were honoured with the Arts and Culture Award at the 2016 Australian Multicultural Marketing Awards (AMMA).

This is the second year in a row that we have won this highly coveted industry award. In 2015 we received it for the Ethno Roadshow, which this year was relaunched as The Culture Train as part of Queensland Multicultural Month.

The AMMA Arts and Culture Award recognises the difference that an organisation has made to social cohesion and community harmony through a marketing campaign that engages with culturally diverse audiences.

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BEMAC General Manager Leanne Tu’ipulotu  said the accolade was a victory for not only the organisation, but the importance of the arts in building social cohesion and inclusion.

“This award is indicative of BEMAC’s commitment to the excellence of artistic practice and programming of artists from culturally and linguistically diverse backgrounds,” she said.

 

“As we enhance cultural vibrancy, unleash the potential of marginalised artists and engage diverse audiences, we enable the creative, cultural and social worth of multicultural artists to be acknowledged and celebrated, while articulating the commercial potential inherent in diverse arts.

“I am incredibly proud that we have received this award for two years straight.

“It is a real reflection of the value we place on cultural diversity and the culture of inclusion we champion not only through the work we do as Queensland’s most dynamic producer and programmer of multicultural arts but within our organisation.”

Now in their 27th year, the AMMAs, honour the best and brightest in the field of multicultural marketing and communications.

The awards were announced by NSW Minister for Multiculturalism John Ajaka.

“The outstanding quality of this year’s winners is a testament to all the creativity and imagination of marketing and advertising professionals who are breaking barriers and promoting diversity on our screens and across society,” he said.