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The future of Brisbane’s music industry with The QUBE Effect 2020

The future of Brisbane’s music industry with The QUBE Effect 2020

BEMAC are thrilled to have been chosen to produce Brisbane City Council’s The QUBE Effect 2020. Now in its sixth year, this program provides 24 musical acts the rare opportunity to take part in a six-month music development program, and experience being the future of Brisbane’s music industry.

This amazing program will have the city’s best new musical talent be mentored by some of Brisbane’s most influential music industry experts. There are also live opportunities, prizes, a professionally filmed music video, and more up for grabs.

The learnings and ongoing opportunities from such a program are invaluable according to previous The QUBE Effect participants, such as Brisbane based singer, Hayley Marsten.

“I really didn’t think I was going to get in [to The QUBE Effect program] because country music isn’t part of the mainstream. Once I got there it was encouraging to see the diversity in the Brisbane music scene, and it was great to meet people in the music scene and peers you can lean on. I think it is a great program, and I don’t think anywhere else has anything else like QUBE so we are really lucky in Brisbane.” Said Hayley.

BEMAC have also carefully curated the impressive line-up of artists, industry experts and music professionals involved in this year’s The QUBE Effect expert panel. These include the likes of Dr Lachlan ‘Magoo’ Goold – a two-time ARIA award-winning producer, engineer, and academic that has worked with an extensive list of Australian artists; Tyler McLoughlan – Director of The Sound Pound, and more renowned experts and mentors across a variety of music genres.

This expert panel will shortlist 24 of Brisbane’s brightest emerging musical talents, and from there, the acts will be assigned to an exclusive mentoring program that is tailored to their individual need. This unique opportunity will provide ‘money can’t buy’ experience and knowledge into the inner-workings of Australia’s music industry.

BEMAC’s Creative Producer of QUBE Effect 2020, Queenie Pelesa is looking forward to seeing a diversity in cultures, genres, and genders participating in the next QUBE Effect program. “This is an incredible opportunity for young and emerging artists across Brisbane from a variety of music genres such as alternative, hip hop, urban, classical, jazz you name it, to be a part of such a valuable program.” Said Queenie.

Applications have now closed and the shortlisted acts will be announced in early December 2019 with live performances taking place in April 2020 as part of Youth Week across some of Brisbane’s iconic venues. Winners will then be announced in June 2020 following a public voting process.